How to Increase Instagram Engagement With Stories in 2020

How to Increase Instagram Engagement With Stories in 2020

Launched in 2016, Instagram Stories were initially seen only as a rip-off sourced from Snapchat and were largely ignored by the userbase as such. 

Fast-forward to 2019, and we see most large brands leveraging this feature on a daily basis to grab the attention of the 500 Million+ Instagram users that interact with them regularly.

With >75.3% of businesses projected to use Instagram for marketing purposes in 2020, it is vital now more than ever to utilize this feature effectively for your brand.

So, here are a few ways to help you increase your Instagram engagement with stories:

The visuals game

Stories, there is an added sense of urgency for accessing content as the first
thing any user sees upon opening Instagram is the Stories Section on top of
their home page.

The purple circle that stays until the story is seen makes it then even more unlikely for any user to ignore any followed account’s story for the 24 hours that it remains active. 

That visual combined with every fourth story and feed post being sponsored makes this platform optimal for short-form video content and static images that are eye-catching and informative.

Instagram is fundamentally a platform made for graphic content, let’s start by
discussing what goes into making a visually appealing post that will keep your
audience engaged.

First up, contrast and simplicity

You need both of these to ensure that users pause to look at your post. Also, stories with similar colors tend to blend into…

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