Are you disappointed with your company’s search ranking? Have you tried a video strategy yet?
Nobody can deny that video is the king of content: a billion hours of video are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands to reason video content could help you improve your ranking.
But with 400 hours being uploaded to YouTube every minute, it’s easy for any one video to get buried in search. Be aware that not just any video will drive up your ranking. You need to create the perfect video for your audience and optimize it to rank high.
In this article I’ll teach you how I got the number-one spot on YouTube and some tips for your video to shine on search engines, helping to improve your ranking, as well.
How to Improve your Search Ranking with Video
1) Include Your Brand Identity
Your video is one key element of many that will build a sound brand identity. If that personality is unique, your brand will be recognizable for your prospective client. Ask yourself: Who would your brand be if it was a person? What would it sound like? Why is it different from other brands?
Watch this example to understand how to do it with an animated video:
2) Define Your Target Audience
One of the key steps for a successful video is to define your target audience.
Gender, age and location are basic demographics that you need to narrow down in order to develop a successful creative strategy. You could also think about…