Lead generation ads are a great tool for advertisers to generate leads without needing to send users off platform to their landing page. During that transition, lots of things can get in the way of a conversion: slow websites, user experience issues, long forms, and much more.
But sometimes the ease with which users can fill out that form also means they don’t pay as much attention as they should. They don’t think about their answers critically or fix typos so we’re sometimes left with subpar leads to sift through to get to the gold.
That might sound concerning, but it doesn’t need to be. There are plenty of ways we can “force” users to pay more attention when filling out forms and ensure we’re getting contact info from only those who are truly in our customer pool. Here are the easiest ways to start generating higher quality leads through lead gen ads.
Fill Out the Intro/Offer Screens:
Sometimes people honestly just click buttons and don’t know how they get anywhere on the web. The same is true for lead gen ads.
One way to help solidify in the user’s that they’re filling out a form is to give information on what they’re doing.
On LinkedIn, this includes adding a headline and paragraph “offer” description to tell the user what they’re getting.
On Facebook, you start off with a welcome screen that gives them similar information.
The overall goal is to weed out users with fat finger syndrome…