It’s a common saying in business circles, but it’s the plain truth: People do business with people they know, like and trust.
You wouldn’t want to hand over your money to a total stranger, a robot, or some faceless organization, would you?
Of course not!
But that’s exactly how most brands act – distant, mechanical, and without a clear identity. Their brand communication is clinical. They say all the right things. They are prim and proper. But the result comes in trickles. Maybe dries up after a while.
The brand consistently struggles to connect with their target audience or build any meaningful relationship with them.
is the problem.
As long as your brand is not ‘human’ enough and communications are not natural, people will find it hard to like, engage, and connect with it. And that also means they’re less likely to do business with you.
Although your business is a corporate entity, it needs to consciously take on a distinct and likable personality with brand characters, voice, and tone that resonates with the target market. In other words, to genuinely connect with your target audience and influence their buying behavior, it’s important you learn how to ‘humanize’ your brand.
do business with people. They want to hear the message of a person, not a
Build relationships. Act like a human
In a rapidly changing world, communication is always evolving. So should you to thrive with your business….