Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins.
But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry.
In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%.
But first, let’s have a look at the layout on page one of Google (for most queries).
Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years from the “10 blue links” format to “the portal” has pushed the organic results on page one down by several pixels.
Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps.
In some industries, Google will even place their booking search engine at the top. Examples are Google Flights or Google Hotels.
During the last few months we have seen more desktop traffic, but in general users are moving to mobile. An…