From a buyer’s perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize.
That’s why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click “purchase” when they otherwise might’ve hesitated.
Additionally, celebrity endorsements can be highly profitable. A recent study found that celebrity endorsements can increase a company’s sales by an average of 4%, compared to its competition.
But, even though it’s a great way to grow your business, it can also get pricey and — in some cases — risky. These setbacks are especially tough for smaller businesses and start-ups. So how do you get your product in the hands of a celebrity when you’re not a huge brand?
Read on to find out.
Celebrity endorsements are a marketing strategy designed for businesses of all sizes to use a celebrity or influencer as a spokesperson to help promote their brand, product, or services. Celebrities can use their fame and status to get a product or service in front of a new, or larger, audience.
How to Get Celebrity Endorsements
Celebrity endorsements look much different today than they did in the past.
Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake’s 2003 McDonald’s…