Are you a seller on Amazon?
If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business.
What is Amazon Sales Rank?
Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories.
What does that mean? Let’s look at Jenga’s performance. While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games.
With this level of visibility into performance, sellers can view performance on multiple levels.
Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category.
Wondering how you can find your product’s Amazon sales rank?
It’s easier than you think. Simply scroll to the bottom of your product page until you encounter the Product Details section. Then, look for the Amazon Best Sellers Rank.
Now that you’ve found your Amazon sales rank, you’re probably wondering, ‘is this a good score?’ When it comes to sales rank, all things are relative.
If you’re in a saturated category, a “good” score could still be an astronomically high figure. Conversely, if you’re in a small, niche community, a score that may present as low may not actually mean that much….