Link building goes hand in hand with search engine optimization (SEO). The more backlinks you earn from authoritative sites, the more credibility you build for your brand.
But many companies are missing the mark on an important aspect of their link building process – internal linking.
Internal linking is a simple concept that you need to learn and apply to your current SEO and link building efforts.
What Is Internal Linking?
Internal links are hyperlinks that are located on one page, and they link to a different page on the same domain. They can be used in main page navigation to allow visitors to navigate a website, or they can be used in editorial content.
These links are also often referred to as contextual links – they point readers or site visitors to related content that may be of interest to them.
Why Use Internal Linking?
There are three main reasons to use internal linking:
- It assists with website navigation.
- It administers ranking power and page authority throughout your website.
- It informs the architecture and hierarchy of a website.
Now that you understand the benefits to using internal linking on your site, let’s discuss how it impacts the bigger picture associated with your SEO strategy.
How Does Internal Linking Impact SEO?
Search engines follow links to find content on websites, and they rank the content they discover on the search engine results page (SERP). When a post or page has multiple links, it is a signal to search…