Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research.
We are not pigeonholing ourselves by focusing on single keywords for a single page. We are exploring an entire topic.
Here’s what I’m going to cover when it comes to performing local keyword research:
What Is Local SEO?
Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results.
Often, people will hear the word local SEO and automatically think, “Google My Business.” This is a narrow-minded approach to local SEO when much more ground can be gained in localized organic results.
Google My Business is critical for an overall local search strategy and something you need to optimize properly. However, it is not the end-all-be-all for local search.
Local search encompasses local/map pack results and localized search results, too.
How Do You Know if You Need Local SEO?
If your customer base is primarily located in the same city or metropolitan area where your business is located (i.e., a local business), you will need local SEO.
If you have a brick-and-mortar location (or locations), you need local SEO.
If you’re unsure if you need local SEO, a simple way of identifying if you need it or not is by simply doing some searches…