How to create white papers that convert

30-second summary:

  • Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now.
  • You can boost lead generation using content that adds value to your prospects—content such as white papers.
  • Venngage’s Content Marketer, Ronita Mohan shares a five-step guide to design white papers that will generate leads for your agency.

Agency lead generation strategies are top of mind right now. Attracting more leads regularly has become a challenge—the world is more online, but that also means that there is more content available.

Rising above the noise to draw in the right leads can seem like an impossible task. But we’re here to tell you that it isn’t.

You can boost lead generation using content that adds value to your prospects—content such as white papers.

While designing white papers from scratch can be tricky, there are online resources to create attractive white paper designs that boost brand awareness and increase conversions.

So, how do you create white papers that convert? We share a five-step guide to design papers that will generate leads for your agency.

1. Target agency lead generation audiences

Before you design a white paper, you need to define the audiences who will read it.

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