According to Demand Metric, content marketing cost 62% less than traditional marketing and generates 3 times as many leads. It’s no surprise that 90% of organizations use content marketing as part of their marketing efforts and that it continues to grow in popularity.
But what do you do if you are in a boring niche?
Does content marketing work for boring industries?
And will people actually read your content if you write it?
Will it attract links, social shares and boost long term traffic and sales?
The good news is that if you follow the ideas presented in this blog post, the answer is a resounding YES!
Let me show you a few ways you can create content for boring niches for great marketing results!
What Problems Do Your Customers Have?
The first, underlying important thing to remember is that content isn’t boring if it solves a problem for a specific audience.
For example, an article about cleaning your pool might be less exciting than “How to make a zillion dollars,” but when you have friends coming over to your pool party on Friday, and the pool is really dirty, that article becomes REALLY interesting, REAL fast.
When you write informational content that solves the problems or answers the questions of your prospects, your content becomes valuable.
Start by defining your customer avatar and thinking about what type of information your customer might be looking for.
Here are a few ways to get content…