1 tesla knowledge graph

Having a Wikipedia page about yourself or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that.

Google any notable brand, and you’ll most likely see something like this:

1 tesla knowledge graph

Most of the displayed information comes from Wikipedia and Wikidata.

However, getting a Wikipedia page is tricky. And I’m putting it mildly.

I spent hours researching the official guidelines, tried to reverse-engineer the process from the reviewers’ point of view, and got our brand page approved without doing anything shady:

2 submission accepted

And despite trying to make the page better gradually, it got flagged and deleted two weeks later.

3 pending deletion

The problem? Allegedly bad sources and a bias against the SEO industry.

Despite failing to get the page to stick and withstand the review processes, I learned a lot about Wikipedia and creating a brand page.

In this guide, you’ll learn how to create a Wikipedia page from start-to-finish, and how to stand the best chance of getting it approved long-term:

  1. Check your notability
  2. Find sources to establish notability
  3. Create a user page
  4. Build your reputation
  5. Create an outline
  6. Draft your page
  7. Format, cite and categorize
  8. Prepare to submit for review
  9. Adjust and cooperate
  10. Monitor your entries

Let’s kick this off with the dealbreaker.

The most common reason why Wikipedia pages fail the review process is the lack of notability.

And here’s the harsh reality: Your brand is less notable than you think.

I had no doubt about the notability of Ahrefs….

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