So, you’ve written a book. Now, you’ll probably want to get people to read it—which is easier said than done, especially when we’re in the middle of a global pandemic. At a time when many brick-and-mortar bookstores are shuttered and there’s nobody to explore the aisles, helping potential readers discover your books can be tricky.
If this is your predicament, we have three words for you: book landing page.
Smart use of landing pages (along with digital ad campaigns) can help publishers and authors find new audiences online. With the nationwide change in book-buying behaviors during COVID-19 and the resulting spike in online book sales, it’s no surprise that the digital sphere is taking the spotlight. As time goes on, converting customers over the internet will only become more important.
And landing pages are a key ingredient in that recipe for success.
Why Do Authors Need a Book Landing Page?
You might already have a cross-platform marketing strategy for your book, covering channels like a website, social media, and email marketing. That’s great for exposure, but how do you convince all of those folks to actually become readers? To help your book move actual copies, you need a dedicated page with that singular goal in mind.
That’s exactly the idea behind a book landing page: a base for your book that is hyper-focused on conversion. Unburdened by navigation bars and other distractions, landing pages steer people directly to your call to action.