Within your wider content marketing strategy, knowing how to properly structure your content is crucial. Your site visitors need to be able to access and navigate it with ease, and search engines need to be able to connect the dots — especially when you’re targeting broader high-value keywords.
The solution to this is to implement content hubs across your website. They allow you to build and expand your expertise on a particular topic, all the while ensuring that this content group is centralized and easily found, both by humans and search engines.
In this article, we will attempt to explain what exactly a content hub is, why it’s beneficial for your business to have one, and — of course — how to build your own in 2021. We’ll also cover how Semrush can help you to reach your content marketing goals in this context.
Here’s what you need to know.
What Is a Content Hub in SEO?
In simple terms, a content hub is a destination on your website containing content around a certain topic. It is a focal point for a particular topic or subject, known as pillar content. Generally, this content is intended to give a high-level overview of the subject in question and can be either a long-read, or simply a centralized hub page (depending on the type of site you run and the given topic). Either way, you should think of this page as the nucleus of your content hub.
This pillar content is then supported by other pieces that tend to go more in-depth on the different…