How to Convince Your Boss to Invest in SEO

If you know that SEO would be a good investment for your company, the first step is getting buy-in from your boss.

That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a challenge for those with less web-savvy bosses.

In this guide, we’ll discuss how you might go about constructing an argument that’s more likely to win over your boss.

But first, let’s briefly discuss why you’d want to do this…

Why bother convincing your boss?

SEO has the power to drive traffic and sales to your company’s website and improve its bottom line. If you’re on the marketing team for the company you work for, this is essentially your job description.

But what’s in this for you besides a pat on the back?

If you can convince your boss to invest in marketing ideas that positively contribute to your company’s bottom line, you can use that to your advantage in the future. You might use it to get a raise, a promotion, or just more resources. The possibilities are endless.

How to convince your boss to invest in SEO

If you believe that persuading your boss to invest in SEO is the right move, the first thing to consider is that your boss probably doesn’t give two hoots about SEO. They only care about their bottom line.

Keep this in mind when framing your argument.

If you frame your pitch around things that we marketers get excited about, like traffic, backlinks, or website…

Read More…