If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? 

Lofty promises to grow revenue, get more leads, and make your prospects happier.

I wish it was that simple.

These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly.

Having the right agency to help you wield that power to set up a lead generation machine for your business. 

Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads.

That’s exactly what I’ll walk you through in this article.

So how do you know if a marketing automation agency is a good idea?

Know Your Goals & Desired Outcomes

One of the best ways to avoid marketing automation failures is to plan ahead of time. 

What do you want to achieve with marketing automation? 

By setting a good goal, you’ll have a much easier time picking the right agency. And they’ll be more successful.

Let’s explore some examples. 

Example #1: Get the right content to the right people

Imagine for a moment that you visit the pricing page of a software product after clicking through from a content piece sent to you via email. 

Five minutes in, you’re scrolling through the various pricing tiers, not sure what plan to purchase. 

Still confused and undecided, you decide to take your leave. But just when you wanted to exit the page, a pop-up covers the…

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