Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t.
It’s no secret that content marketing works.
What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable.
Know your content marketing goals and desired outcomes
Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI.
If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. Successful content marketing starts with setting goals and objectives. The metrics and KPIs you use depends on a few different factors — the size and location of your business, your industry, and your circumstances. Here’s a list of the top six metrics marketers have used to measure their content marketing performance in the last 12 months.
- Email engagement (e.g., opens, clicks, downloads)
- Website traffic (e.g., page views, unique visitors, backlinks, conversions)
- Social media metrics (e.g.,…