How to Choose the Best Option For Your Business

Business software is essential for every company in the current landscape. It streamlines all kinds of business initiatives and helps you manage crucial data about your customers and prospects. 

There are so many options available. In fact, the global market for customer relationship management (CRM) software alone is expected to reach $40.26 billion in 2023.

The tools every business needs fall under the three main areas of a company: marketing, sales, and customer service. The heart of your business software that brings all these departments together is your CRM platform.

Your CRM informs every aspect of your business and impacts every person in your company, so when it comes to finding the right software, you need a strong CRM from the get-go. In other words, you should do your homework before investing in the right business software. 

Among the top rated options are Zoho and HubSpot.

What Is Zoho?

Based out of India, Zoho provides one of the world’s leading suites of business software tools. To say that they offer a lot of apps is an understatement. 

Their selection of apps is wide ranging. Here’s a look at what their most notable apps within each of the following categories. 

Sales and Marketing Apps

The apps they offer for marketing and sales teams help businesses attract targeted traffic, convert them into leads, and close the most qualified prospects as new customers. 

The most notable of their 15+ associated apps include the…

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