How to Build the Right Set of SEO Resources for Your Company

Looking to build the right set of SEO resources for your company?

On December 16, I moderated a Search Engine Journal webinar presented by Jimmy Page and Wes Flippo of Inseev Interactive.

They shared a framework for establishing your ideal SEO resource stack and a supplemental perspective on resource allocation as planning gets underway for 2021.

Here’s a recap of the presentation.

Executing successfully on SEO is a challenge for companies of all shapes and sizes.

Building the right set of resources from day one is the most critical component for success.

For mid-market and enterprise businesses, you’ll need to nail down these three elements to succeed in SEO.

  • Allocating limited dollars to the most effective actions.
  • Synchronizing complex workflows across multiple skillsets.
  • Iterating and innovating towards goals of continuous growth.

The Recipe for SEO Success

SEO is an orchestrated effort across departments, teams, and skillsets.

The greatest challenge is not in knowing how to optimize a website, it’s in getting the right amounts of each of these facets to function together at the right times.

These are the key areas you’ll need to cover in order to execute SEO programs:

  • Link development.
  • Editorial creative.
  • Graphics and rich media.
  • UI/UX.
  • Web development.
  • Analytics and technology.

Establishing dedicated SEO resources for each of these areas is critical.

Here’s an ideal framework for a company’s SEO ecosystem.


Strategists and channel owners need continuous access to the resources…

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