How to Build an SEO Strategy on Reddit and Promote Your Business

Reddit is many a marketer’s secret weapon used to supercharge traffic and online visibility. Yet, it is often quickly dismissed as a waste of time and resources, thinking that time could better be spent implementing actions on your own website. But that is not the case; any good SEO strategy focuses on off-page strategies as well.

In this guide, we want to debunk this myth and show why Reddit should take a key position in your online marketing strategy and how you can use the platform to promote your brand and drive growth.

Here is what this guide will cover:

Reddit: A Glossary of Terms

Here are the terms that you need to understand when talking about Reddit and using it as part of your strategy:

  • Subreddit: Usually referred to a /r/[name], Subreddits are either private or public communities on Reddit.
  • Upvotes & Downvotes: Reddit has a voting system where users can either upvote or downvote a post or comment, and content with the highest sum of upvotes minus downvotes ranks higher on the page. Upvote content you like, downvote content you dislike.
  • Karma: Simply, Karma is the sum of upvotes minus downvotes. But there are two different types of Karma on Reddit; comment karma (when users upvote or downvote comments) and link karma (when links are clicked).
  • OP (Original Poster): As it says on the tin, this is the author who started a post or comment. 
  • Rules: Each subreddit has it’s own rules that are clearly displayed that users are expected to adhere to.

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