As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind.
LinkedIn can serve as a valuable tool within your greater content marketing strategy, but you have to be able to effectively manage your posting schedule. The best way to do this is by creating a LinkedIn content calendar.
The World of LinkedIn Content
There’s no question that LinkedIn is an essential channel for content marketing, especially for building B2B relationships. In fact, more than 50 percent of B2B social traffic comes from LinkedIn, and 94 percent of B2B marketers say LinkedIn is their best distribution channel.
Marketing professionals praise LinkedIn as the best hub for information and material – 91 percent of marketing executives rate LinkedIn as the best place to find high quality content.
What’s the purpose of all that content though? Well, 80 percent of B2B leads come from LinkedIn, and quality content most definitely plays a role in that generation.
But with all this content, isn’t there some overlap? Doesn’t it get dry? Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest.
Different kinds of LinkedIn content include the following:
How To Posts
How to posts have one primary goal – to teach the reader…