I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up at mile 22? You betcha. Am I looking for anything and everything that could help me make it successfully to the finish line? Without a doubt.

We are all running our own daily marathons right now and we each have ways of coping with the constant barrage of obstacles and challenges along the way. Many of these coping strategies involve technology, and the same goes for marketing and advertising. In this post, I’m going to talk about one particular technology that can be, well, the energy gel packs your business needs to more effectively compete in the Google advertising race: automated bidding. You will learn:

  • What automated bidding is, how it functions, and when it is best to use it.
  • The key benefits of Google’s automated and Smart Bidding features.
  • How WordStream Advisor’s new “Optimize Bids” alert can help you apply these strategies in a meaningful way.

What is automated bidding?

Google’s automated bidding strategies will not only do the heavy lifting of bid management for you but it will also help push those monthly, quarterly, or yearly KPIs across the finish line. Before sprinting towards how Google’s automated bidding strategies are going to help you…

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