Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing or running a Google Ads account, you should definitely consider introducing a DSA campaign into the mix. Google’s DSAs are an easy way to quickly and efficiently scale traffic to your site while offering a glimpse into new keyword opportunities that you might have previously missed in your current search campaigns.
What are DSAs?
Dynamic Search Ads serve as a supplement to your search campaigns you are already actively running. They allow you to match all possible queries that would be relevant for your products or services.
Google’s definition of dynamic search ads is: “Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns”
Unlike traditional search campaigns that are powered by a list of keywords, Dynamic Search Ad campaigns utilize your company website and deliver ads based on the content available, and what the search engine deems as most relevant to the search query. During the set-up process you are able to choose specific landing pages, all webpages, or specific categories (dynamic target categories recommended for your website).