Greg Jarboe

If you manage or direct SEO, PPC, content marketing, or social media marketing for an organization in the travel industry, then you already know how hard hotels, airlines, cruise lines, tourism destinations, and online travel agencies (OTAs) have been hit by the coronavirus pandemic.

Bad news travels fast.

To stay on top of the outbreak’s impact on the business of travel, I subscribe to the Skift Daily Newsletter. Recent headlines have read:

So, you don’t need to be Captain Obvious to realize that it will take “a while” before the travel business begins to recover.

As a matter of fact, even the mascot is going to be socially distancing for “a while.” And you should, too.

So, Just How Long Is a While?

Well, recently published an article by Kolin Schunck entitled How long will the coronavirus torture the travel industry?

The bi-weekly newsletter, which is written by current or former employees of the Lufthansa Innovation Hub, ran an unconventional data analysis that managers and directors in SEO, PPC, content marketing, or social media marketing, as well as executives in digital marketing, will want to read for themselves.

Schunck and his colleagues looked at Chinese app-download trends across the major categories in travel and mobility tech, including:

  • Air travel.
  • Online search and booking.
  • Accommodations (hotels and apartments).
  • Urban mobility (bike-, car- and ride-sharing).
  • Tours and activities.

For each sector, they selected the top five…

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