SEMrush - Marketing Toolkit

How Pagination Affects Your Organic SEO Rankings and Lead Generation Efforts

When developing and structuring your website, you should be conscious of how much content you publish on each page.

The more content and topics you try to squeeze into a page, the longer visitors will have to scroll to view it all and make sense of everything.

Some visitors, unfortunately, aren’t willing to scroll through long pages of multiple content/topics. If they encounter an excessively long page on your website, they might leave in search of shorter more logical flowing pages instead.

Pagination offers a simple solution to deal with multiple
related topics on your website pages. It involves dividing long pages with
multiple topics into several shorter pages.

But beware!

If you’re planning to use pagination to shrink long pages of content, you need to be careful of its impact on search engine optimization (SEO).

If used incorrectly, pagination may harm your website’s organic rankings and create keyword cannibalization of your pages.

What is pagination?

Pagination is a form of website navigation in which a single, multi-topic page is split into a series of interconnected, relevant, pages. Rather than scrolling through a single long page, visitors can click through a series of shorter, paginated pages. It almost acts as a traffic director.

Paginated pages are often sequential, meaning each one is connected to the next. At the bottom of this style of pages would be links to the previous and following pages. Some paginated pages also contain links to the first and last…

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