Are you looking to advertise on Google, but not sure how much you should be spending?
This is one of the most common questions we get, and today I’m going to break down some common misconceptions about ads cost and how much you should spend on advertising!
In this article, I’ll show you how to set clear goals, how you can mathematically calculate how much to spend, and what to focus o to get a positive ROI (Return On Investment).
Let’s get into it!
Set Clear Campaign Goals
Setting clear goals is crucial for growth, but the problem is the most goals aren’t specific enough.
We often hear goals like “I want more phone calls!” or “I want more leads!”
These goals aren’t specific enough to be able to make decisions.
Instead, we need to laser target a specific amount of leads or sales or you won’t have anything to measure against!
So how do you get more specific?
Let’s look at an example:
Joe is a contractor that offers various services from handyman repairs, to roofing, to drywall installation, and more. He wants to grow his business through PPC.
Here are a few questions to think about when setting your goals, and some examples of how Joe might think through these:
1) What is your most popular or profitable service?
This is usually a great place to start when thinking about what campaigns to run on a limited budget. You don’t want to run ads for everything in the beginning because you’ll spread…