When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question.
Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’s look at what leads look like in inbound marketing.
When deciding to invest in an inbound marketing program, it is important to start with a solid foundation. That means taking some time and ensuring you are set up for success. You should do this with buyer persona research, competitive research, keyword research, content analysis, and a solid 90-day plan. The foundation is the key to a successful long-term inbound marketing strategy.
But as you build out this long-term strategy, you can still make some quick wins. Take a look at your website. Is your page speed where it should be? Do you have H1 headers and alt text on your photos? By making these changes, you can see a quick bump in SEO efforts.
Another thing that can help inject more leads into your funnel while you build out your long-term strategy is paid media. Although the best-paid media is built around your inbound marketing and content (in my opinion, at least), you can use paid media to give your leads a boost in the research phase of your new inbound marketing endeavor.
Although these things and others (think about cleaning up your database and segmenting leads) can help in the short term, do yourself a…