Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay.
For businesses with physical locations, location pages tend to be some of the most important on the website. As such, we want location pages to have a fast and stable loading experience, which we can now measure with Core Web Vitals (CWV) metrics.
But for businesses with hundreds or thousands of locations, location page creation and maintenance is frequently done by a third party. Companies like Uberall, Rio SEO, Yext, and BirdEye all provide location pages for multi-location brands.
So how do these third party companies stack up when it comes to Core Web Vitals? I checked!
But Why Though?
Often when working with multi-location brands I get questions about which location provider offers the best services. Now that Core Web Vitals are a ranking factor, it’s important to keep performance scores in mind when choosing a location page provider. Of course, CWVs are only one of many ranking factors, so this shouldn’t be the only SEO consideration when choosing a provider. The intention of my research is to help brands understand what they should be looking for from a performance standpoint when choosing how to manage their location…