How HubSpot's Customers Are Shaping the Next Normal

This week marked an important milestone for HubSpot. The company Dharmesh and I founded over 14 years ago welcomed its 100,000th customer and passed $1 billion in annual recurring revenue.

We’ve come a long way since we began banging the drum about inbound marketing, and yet, it feels like HubSpot is just getting started.

In many ways, it feels like the whole world is just getting started … or re-started.

The events of the past year have transformed entire industries, upended the way we work, and re-shaped human behavior en masse. The technologies we embraced and new habits we formed during the pandemic will not retreat when the coronavirus eventually does. Rather, they will come to define “the next normal.”

This represents one of the most profound outcomes of these times: that never before have companies, and the products and services they provide, had a greater capacity to influence human behavior.

When gyms re-open, people will still workout from home, facilitated by fitness apps. When offices re-open, people will still work from home, facilitated by work productivity and communications tools. When theatres re-open, people will still watch live concerts and new movies from home, facilitated by streaming services.

Without these products and services, many of which have gone from being novel to necessary in the past year, life during the pandemic would look very different. And it would be much more likely to snap back to the way it was in 2019.

Instead, we’ve…

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