How Do Facebook Ads Actually Work? Here’s What You Need to Know

Let’s just get to the elephant in the room. Facebook ads are struggling.

Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well.

But the truth is that Facebook ads actually work.

With updates like exclusion controls, a new Conversions API that allows you to pull data directly from your server into Ads Manager, and transparency about the data Facebook is collecting, this social network doesn’t show any signs of slowing down.

Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ads, and how to get started creating your first Facebook ad.

So, Do Facebook Ads Really Work?

The short answer: Yes. Facebook ads do really work.

Want proof?

In 30 days, this app generated 7,044 installs after spending $9,821 on Facebook ads.

BionicGym generated 9x ROI from their Facebook ads.

This company spent $300,774.82 to earn $3.64 million in revenue from Facebook ads.


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But, there’s a caveat in that Facebook ads work when your business is the right fit for Facebook ads. Depending on your industry, you want to consider if Facebook aligns with your business model.

Facebook ads are not always the answer for more traffic, clients, or sales. If you’re a business with a low cost of entry like an ecommerce pushing products or a SaaS that’s driving sign-ups, it can be difficult to find success.

If you’re unsure, start small….

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