How Can I Educate My Clients on Local SEO?

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level. 

Before you get to work understanding your client’s problems to be solved, you’ll first need to educate them on local SEO. To appreciate the value that your agency is going to provide, the client must understand the ins and outs of local SEO, and how you deliver that will vary greatly based on their knowledge level, learning style, and resources.

In this month’s Advance Your Agency guide, I’ll talk you through how best to educate clients on local SEO, so you can get to work on improving your client’s prospects and showing value.


Why is education important?

It can be tempting to want to dive straight in with a new client and begin showing value right away, but without the education step, your hard work could go completely unnoticed.

Educating clients is important for several reasons:

  • It builds trust. Your client knows they are in safe hands and working with someone who truly knows what they’re doing and has their best interests at heart.
  • It saves time. In the long run, educating your clients will save heaps of time. Instead of facing endless questioning as you work to improve their local SEO, your client will understand what is being done, and most importantly, why it’s being done.
  • It shows value. Building this foundation of education with your client will help prove value and…

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