30-second summary:

  • Less than a quarter of marketers are satisfied with the conversion rates they achieve today.
  • A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously.
  • Where A/B testing can perform trials of two ideologies, multivariate testing can display a wide range of varied elements to show users exponents are preferred by audiences.
  • Multivariate testing can help to optimize web pages based on the traffic arriving from different social networks.

Regardless of whether you’re aiming to foster more leads, email signups or purchases, there are few more effective ways to create more custom than through rigorous testing. 

Given the array of tools at the disposal of marketers, just 22% claim that they’re satisfied with the conversion rates that they amass. 

Fortunately, A/B testing and multivariate testing can seamlessly combine to fully optimize the process of turning your social media traffic into conversions. 

To understand the power of A/B and multivariate testing, it’s important to remember the array of variables that comprise your website. Text boxes, images, videos, call-to-actions and various multimedia plugins all combine to bring audiences an experience that aims to result in a conversion….

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