Home Page Copywriting Template: Boost Homepage Conversions

The homepage is often the first impression your website visitors will see of your brand.

It may likely be one of the most, if not the most, important pages on your site!

Imagine your homepage as a storefront. You’ll need to help welcome your users and guide them to the right place.

In this article, we’re going to share some of our best practices for writing an effective homepage that gets you more sales!

Let’s get started!

What Is A Homepage?

The homepage is the root page of your website and is often the most trafficked page on your site.

The purpose of the homepage is to introduce your brand, showcase your unique products or services, build trust, and help new visitors navigate.

So how do you write an effective homepage that accomplishes these goals?

Home Page Copywriting Template

Here are the sections you’ll want to include when writing a home page:

  1. Opening Headline & Subhead
  2. Products & Services
  3. Call Outs
  4. About Us
  5. Social Proof
  6. CTA

We’re going to go through each of these elements step-by-step to help you build an effective homepage.

1. Craft the Perfect Headline

Homepages take a 30,000-foot view of your business and a headline is the first thing visitors will see.

You’ll want to create a headline that’s engaging and clearly shows users they are in the right place.

The headline should exemplify your unique selling proposition (USP) and answer the question “what does your company do?”

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