Choosing which college or university to enroll in is often an emotional and stressful time. Students are faced with tons of choices and must research vigorously to understand the benefits and drawbacks of their options.

They understand that their final pick can shape the next few years of their lives and beyond, further adding pressure to the process. 

Therefore, it’s no surprise that students are looking for information to help them define their future.

Colleges would do well to ensure that students have the most relevant and comprehensive information they need to make a confident, well-informed decision about where to attend a higher-education institution.

Students often do research by using the internet, social media and other apps. By going digital, you can reach new audiences, increase lead generation, and ultimately increase applications, campus visits and enrolment. This guide will show you how.

The Impact of COVID-19 on Student Enrollment

COVID-19 has resulted in many students thinking about deferring their first or next semester to avoid starting college remotely.

A report by McKinsey found that if higher education institutions plan to use remote learning in the fall, 32% of students report that they’ll prioritize schools with better online capabilities, 29% would look for lower tuition and attendance fees and 25% would prefer institutions with helpful job-placement resources.

McKinsey’s research also suggests that if…

Read More…