Hope all can help. Taken on a new client and auditing their GA/PPC. They are e-commerce so have sales/revenue coming through Google Analytics and imported into Adwords
One thing we’ve noticed is that there is around a 50% discrepancy between sales/revenue shown in GA against AdWords.
Checkign settings, the Imported goal in Adwords is set to 30 day window and last click attribution. I’m asking for full admin in GA to see the e-commerce settings, but I can’t see that there’d be such a high % drop in the GA > Adwords goals.
have put a screenshot on Imgur: https://imgur.com/a/gxQpf0E for reference. the click/cost etc metrics all match, but can see the diff in ecommerce numbers