Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient…

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