If you’ve ever done SEO, you know how good it feels to see your rankings go up.
You put a ton of hard work into moving up in the SERPs and it finally pays off.
But then the unexpected happens. Your rankings drop.
Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless.
You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right.
You’re back to square one again, and you have to start all over.
Or do you?
In my experience, that’s not always the case.
My rankings have dropped more times than I can count. At first, I panicked.
As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously not ideal, but there’s a lot you can do to fix it.
That’s what I’m going to show you today. Even if your rankings are where you want them to be, you need to be aware of how to bring them back up when they drop (because they will).
Analyze the drop
Before you take action to raise your rankings, you need to track your rankings, ideally on a daily basis so you can see if they are increasing or decreasing.
The reason you want to track your rankings on a daily basis is that Google makes 3200 algorithm changes per year, which is a bit more than 8 algorithm changes per day.
Hence you don’t really have a choice but to track your rankings daily.
So how do you do that?
First, you’ll want to head to the Ubersuggest…