Early last month, Hulu announced plans for a self-service ad platform called Hulu Ad Manager. It aims to allow advertisers to run streaming television ads all on their own for a minimum spend of $500, which is significantly less than other television advertising options.

Given that Americans are spending more time at home in 2020, this new advertising opportunity couldn’t come at a better time.

Let’s talk about what we know so far about this ad platform and what changes like this could mean for digital marketing moving forward.

What We Know About Hulu Ad Manager

Getting Access

As of publication, the platform is currently beta only. You’ll need to submit your information, indicate if you’re in-house or agency-side, if you have an existing video ad, what industry your ads fall into and what your estimated spend will be in Hulu.

Applications will be reviewed and approved for advertisers who are a good fit for the Beta. More folks will be invited on a rolling basis.

The current campaign minimum is $500, according to documentation on the Hulu website. What we don’t currently know is how fast advertisers should expect to spend that $500, if there are daily budget limits, etc.

Available Targeting

Hulu’s documentation says that gender, age, location, interest and by content (genre) targeting is available. It’s hard to know how specific “interest” and “content/genre” targeting can be, but we will hope that it’s…

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