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In our final post of our Growth Insights series on platform-specific creative (we’ve already covered Facebook and Instagram creative), we’ll dive into best practices for a trio of powerful creative platforms: Pinterest, LinkedIn, and YouTube.
Pinterest is an under-utilized, highly coveted advertising platform for all brands, especially those in the retail, health & wellness, and food & drink spaces. One thing that makes Pinterest so special is that users behave in a uniquely discoverable way. They are looking for ideas, inspiration, and ways to improve their lives, homes, health, etc.
With this in mind, it’s important to remember that the same type of thumb-stopping content you are developing for Facebook and Instagram isn’t going to fly on Pinterest. You must create content that is informational, easy to consume, and will have your audience eager to read more. This example from Hungryroot, a food delivery service offering inspiration to Pinners on how to eat easier, fresher, and tastier, embodies best practices for Pinterest:
Notice that there’s no CTA button on this ad? This was deliberate, because on Pinterest, you want your audience to feel like the Advertised Pin is a part of their Pinterest experience. Making your Advertised Pin informative will help make your brand more discoverable and digestible rather than sticking out on the Pinterest feed as an obvious…