Google‘s Winners and their Strategies

eCommerce is one of the big winners of the corona pandemic, with US eCommerce sales up 44% in 2020. While Covid-19 raged, many eCommerce sites saw their Google rankings increase. This Searchmetrics analysis reveals which sites saw the biggest growth in US-based Google.com and UK-based Google.co.uk rankings and which strategies will be key to boosting Google rankings for eCommerce sites in 2021.

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Winner of the corona pandemic: eCommerce

eCommerce is the big winner of the corona pandemic. Last year many people shopped online for the first time, while seasoned online shoppers branched into new product categories and bought even more online than before. According to analyses, online sales were up 44% compared with 2019 – the equivalent to 861 billion US dollars in eCommerce revenue. While in 2019 online sales accounted for 15.8% of the overall retail market, in 2020, a year that was marked by the corona pandemic, this figure grew to 21.3%. This trend is expected to continue in 2021, as COVID-19 continues to hold the world hostage despite early signs of success from vaccination programs.

Data basis for the analysis

In our analysis, we looked at the development of SEO Visibility of all the domains in our index for the US and the UK over the course of 2020. The eCommerce domains were then filtered out of the…

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