Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet.
But it will in 2021 according to Google.
Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank.
So, what’s the Page Experience update and how can you prepare for it?
In Google’s own words, here is what it means…
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.
In other words, they are looking for how usable your website is.
Here’s an example of what they don’t want…
As you can see from the graphic above, the user was trying to click on “No, go back”, but because an install bar popup up at the top, it pushed the whole page down and caused the user to accidentally click on “Yes, place my order.”
The purpose of this update is to make sure that sites that rank at the top aren’t creating experiences that users hate.
The simplest way to think about this update is that user-friendly sites will rank higher than sites that aren’t…