Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses.

Search interest in Black-owned businesses is reaching record highs, having increasing 600% in the past 12 months.

Interest in related search terms such as “black owned restaurants,” “black owned bookstores,” and “black owned beauty supply” is increasing as well.

Now Google is helping searchers find these businesses with a “Black-owned” label on product pages in the Shopping tab.

Google Updates Shopping Search Results With “Black—owned” Label

Business owners can add the Black-owned attribute by visiting Google Merchant Center. Step-by-step instructions are available in the next section.

“Historically, Black-owned businesses have served as gathering spots for Black communities throughout the country and provided a strong sense of ownership and belonging for those who were denied equal rights. And today, as more Black businesses come online, they’re creating new pathways for economic opportunity and generational wealth in the Black community.

As we kick off the first day of Black History Month, we want to shine a light on Black-owned businesses, big and small, and honor their resilience and ingenuity.”

Businesses can add the black-owned attribute via Google Merchant Center in the meantime. It’s being made available gradually, though all US Google Merchants will eventually have access to it.

Here’s how to do it.

Adding the Black-owned Attribute in Google Merchant…

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