On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their Google Ads performance.

There are a lot of questions about what this change means, why it’s happening, and what can be done to uphold your PPC returns. This post aims at answering those questions, using input from experts within the PPC industry. Here’s what we’ll cover:

  • A brief refresher on the search terms report in Google Ads
  • What has changed in the search terms report and what it means
  • An overview of how PPC experts are reacting
  • PLUS actionable suggestions for navigating this shift

A quick refresher on the search terms report

The search terms report is a feature within your Google Ads account that allows you to see exactly which search terms triggered your ads to appear, as well as how closely those terms relate to the keywords your ad is targeting.

So if you have an ad targeting the keyword “farmhouse furniture” and someone searches for “farmhouse dining table,” the search term “farmhouse dining table” will appear in your search terms report, as with the example below:

google ads search terms report change example surfsideppc

Source: Surfside PPC

Advertisers and agencies rely on this report to optimize their Google Ads performance. The data can be used…

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