Google Posts No Longer Expire After Seven Days

TL;DR

  • Google Posts are now visible in the business’s Knowledge Panel for more than 7 days

  • Before this update, Google Posts expired 7 days after creation

  • Google Posts are a great way to communicate with customers directly within SERPs

On Tuesday, January 19th, eagle-eyed SEO Brodie Clark spotted that Google Posts older than seven days were appearing in the local business Knowledge Panel. 

As Brodie mentions, Posts created within Google My Business are now showcased on the business profile, even if they’re months old.

In local SEO, we’re used to seeing lots of tests, changes, and updates to Google My Business and its features, but this is arguably the biggest bit of GMB news so far this year.

What are Google Posts?

First things first, let’s remind you just what Google Posts are (if you’re familiar with them already, skip ahead to the news!)

Introduced to local businesses in 2017, Google Posts are a Google My Business feature that allows merchants to communicate offers, events, and news through their business listings.

Before this latest change, Google Posts would be visible in the business’s…

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