Google Page Experience Update Is Rolling Out

So yesterday, Google not only said the June 2021 core update finished rolling out on June 12th, but also said that on June 15th it began to start the slow process of rolling out the page experience update. Reminder, this was suppose to roll out in May but it was delayed for undisclosed reasons.

Here is Google’s announcement:

So it is rolling out and then tomorrow, Thursday, June 17th, Google will stop using AMP as an eligibility factor for Top Stories and start using page experience. Keep in mind, you do not need to meet all core web vitals metrics to be in the top stories carousel.

Here is the revised timeline as I think I see it right now:

April 20, 2021:

June 15-17:

  • Google Page Experience Update ranking changes begins to rollout slowly and gradually (note, it won’t finish rolling out until the end of August)
  • AMP is no longer a requirement for eligibility for the Top Stories Carousel; again, this starts in mid-June but won’t be fully live until the end of August (seems like it is fully live as of June 17)
  • AMP icon/label should go away here I believe
  • Google will continue to test a page experience / core web vitals label but no decision has been made on if it will stick or not

End of August:

  • Google Page Experience…

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