Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.)

That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search.

via GIPHY

Source: Google

This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors!

The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year.

Where is the Ranking Factors Box currently live?

According to Barry Schwartz’s excellent overview for Search Engine Land, the feature is currently live for around 10% of English-language queries in the USA, and Google aims to have it 100% live by next week for both mobile and desktop.

Source: Google

When will the Ranking Factors Box be available outside of the US?

Google’s own page says:

“This expansion of About This Result is rolling out in English in the U.S. to start, and we look forward to bringing this and other related features to more people in the coming months.”

Google, ‘Learn more – and get more – from Search

However, after witnessing the…

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