Screenshot of Product Shipping Enhancement

Google has updated it’s Product Structured Data page to add a new form of rich results called the Price Drop Appearance. The price drop appearance will display price drop information in the search rich results.

Structured Data and Google Rich Results

Schema.org structured data was developed by Google, Yahoo, Bing and Yandex. Google selects specific structured data types to use for displaying rich results in Google search results pages (SERPs).

Product rich results stand out in the SERPs and in theory encourages more clicks to a site. To help ecommerce stores, Google publishes developer pages that tell publishers which structured data to use in order to become eligible for appearing in Google search with rich results.

Product structured data feature review stars, product images, and shipping information, among other data.

Search Appearance for Product Shipping

Screenshot showing a product shipping enhancement in Google Search

Price Drop Appearance

Google has a new rich result that is related to the Product Structured Data. This rich result is called the Price Drop Appearance.

Google will track the price that is used for the “Offer” Schema.org structured data type within the Product structured data that is used on a product page.

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When the product price changes, Google will add a rich result called a “price drop appearance” that reflects that there’s been a price drop.

Google provided an illustration of what the price drop appearance will…

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