This week SEOs web-wide were shaken, as Google’s public search liaison Danny Sullivan announced a big change to featured snippets.
Not sure if you’ve been tipped off yet @rustybrick but big changes recently to featured snippets. If you own the featured snippet, you only get that one listing and your ‘normal organic’ ranking is pushed to be the number one result on page 2. So instead of 2 listings, just one.
— Mark Barrera (@Marku DO_barrera) January 22, 2020
Originally spotted by Mark Barrera, who shared his findings on Twitter, the news broke that sites ranking for featured snippets will no longer appear in the first page of organic SERPs.
Confirming the update, Danny Sullivan shared this Tweet:
If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.
— Danny Sullivan (@dannysullivan) January 22, 2020
He also confirmed that the update rolled out 100% globally on January 22nd.
What is a featured snippet?
Sometimes referred to as an answer box, a featured snippet is a rich result generated by Google designed to answer the user’s query in a concise manner.
Featured snippets can come in a variety of different formats, including paragraphs, lists (like the above), images, and more.
It might help to know that Google itself…