BrightLocal featured snippet

This week SEOs web-wide were shaken, as Google’s public search liaison Danny Sullivan announced a big change to featured snippets.

Originally spotted by Mark Barrera, who shared his findings on Twitter, the news broke that sites ranking for featured snippets will no longer appear in the first page of organic SERPs.

Confirming the update, Danny Sullivan shared this Tweet:

He also confirmed that the update rolled out 100% globally on January 22nd.

What is a featured snippet?

Sometimes referred to as an answer box, a featured snippet is a rich result generated by Google designed to answer the user’s query in a concise manner.

Featured snippets can come in a variety of different formats, including paragraphs, lists (like the above), images, and more.

It might help to know that Google itself…

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