Is anyone else freaked out about this? Link with more details at bottom, but the gist is Google is “updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward.”
Supposedly Google is citing privacy concerns for the change, but I think this is really just an obvious money grab. By disabling advertisers’ ability to properly review campaigns for negative additions, they’re going to make a lot of money on low-volume, irrelevant searches.