On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital marketing news of the week.

If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.

Advertisement

Continue Reading Below

On February 23, Google Ads announced that their Google Partners program has gotten some much-needed structural and badge criteria updates.

While partners will still have to maintain a minimum optimization score of 70% on their accounts to keep their badge, they are now able to apply or dismiss recommendations at their discretion without penalty.

Along with this new badge requirement, the number of account strategists that need to be certified in order to maintain partner status can now be adjusted so that only relevant people are required to take the Google Ads certification exams.

Advertisement

Continue Reading Below

Over the past two years, Spotify has been working its way to becoming a true contender in the advertising world. 

After acquiring Microphone, a leading podcast advertising, and publishing platform, along with the implementation of Streaming Ad Insertion, Spotify has been able to grow its advertising prowess.

Now, they are introducing the Spotify Audience Network, an audio…

Read More…